PRODUCT DIVERSITY & BRAND INDEPENDENCE
The biggest advantage of our fitting concept is that we cooperate with over 25 manufacturers. For HIO Fitting it doesn’t matter which brand the customer chooses. Only performance matters, which is measured using the most modern technology. Due to the large selection, we almost always find 2-3 alternatives that fit the player and the player can end up designing his own individual set in terms of look and price. An iron set usually ranges between 800€, 1.800€ or 4.000€ depending on head and shaft combinations, whereby the functionality is guaranteed for all three variants. .
QUALITY AND PERFORMANCE TESTS
For years, HIO Fitting has been testing all kinds of golf club innovations. Together with a materials expert, the clubs are literally dismantled in the laboratory. Every golf club also undergoes a complex and serious performance test. This enables us to judge differences very well and to know which quality is offered at which price.
We almost always achieve a higher quality and better performance with the products we select than with a standard golf set. Often we manage to meet a similar price as customary golf shops with common stock items, even though our clubs are meticulously handcrafted in our workshop.
Why does HIO mainly work with more specialized head manufacturers and only carry a few of the brands known in Germany?
HIO Fitting mainly works with brands that focus on the individual fitting of golf clubs. Without a fitting it is usually difficult for the layman to find the optimal shaft-head combination. From our point of view, movement and material are too complex to sell a racket without professional analysis.
We purchase racket heads directly from head manufacturers, shafts directly from shaft manufacturers. Thus we avoid expensive middlemen and remain independent in our product recommendations and give fair advice. We only store individual parts (head, shaft, grip) in order to connect them in the best possible combination and to keep control over production. We are able to offer golf clubs at prices typical for the market, but in contrast to standard products, these are custom-made in our shop in our own workshop.
The product life cycle also plays an important role for us – too fast changes to new series have not proven themselves with some manufacturers in the past. HIO Fitting prefers manufacturers who offer perennial models. Innovations are only promised if there is actually something new. However, these brands are not “no-names” at all. Because in the important and large golf markets of the USA and Asia, these manufacturers have had an excellent reputation for years – especially with the best fitting stations in the world.